The Professional Certificate in Business Growth and Entrepreneurship is designed to equip learners with essential skills to develop, launch, and scale innovative ventures. Participants gain hands-on, industry-relevant knowledge through critical areas such as business model development, lean startup methodologies, marketing strategies, and growth hacking techniques.
This program fosters entrepreneurial thinking and sharpens strategic decision-making abilities. It can be pursued as a standalone qualification or serve as a direct pathway to the MBA in Entrepreneurship & Innovation.
Eligibility Criteria
To be eligible for enrollment, applicants must meet the following criteria:
- A minimum of 2 years of work experience in business, startups, or the management sector (for graduates).
Who Is This Program For?
SNATIKA’s platform is specifically tailored for working professionals with prior experience. This certificate is ideal for:
- Aspiring Entrepreneurs
- Startup Founders
- Business Professionals and Consultants
- Marketing and Sales Professionals
Individuals Considering an MBA
Units Covered
- Business Model Development and Lean Startups
- Marketing and Growth Hacking
Program Overview
This professional certificate is delivered entirely online via SNATIKA’s Learning Management System (LMS), designed for the convenience of busy professionals. The curriculum is developed by experienced Subject Matter Experts and supported by PhD-level mentors, ensuring high academic quality and personalized guidance throughout the program.
Unit Details
Unit 1: Business Model Development and Lean Startups
This unit focuses on the creation and testing of business models using lean startup methodologies. It emphasizes iterative development, scalability, and sustainability, aligned with SFIA Level 5 standards.
Key SFIA Skills:
- Business Strategy and Planning (BSPP)
- Entrepreneurship (ENTR)
Learning Outcomes:
- Design and test business models using BSPP skills.
- Evaluate scalability and sustainability using ENTR skills.
- Implement continuous improvement within lean startup frameworks.
Unit 2: Marketing and Growth Hacking
This unit delves into startup-specific marketing strategies, including digital marketing, customer acquisition, and growth hacking techniques. It aligns with SFIA Level 5 standards.
Key SFIA Skills:
- Marketing (MKTG)
- Sales Planning (SPDN)
Learning Outcomes:
- Develop and implement marketing plans using MKTG skills.
- Apply growth hacking strategies to accelerate customer acquisition using SPDN skills.
- Analyze and evaluate the effectiveness of marketing channels for new ventures.